● Features

Everything your
reputation needs to run itself.

HALO is a reputation and communication platform built specifically for local service businesses — auto shops, locksmiths, roofers, HVAC, barbers, dentists, and home service pros across the United States.

Feature 01

Google Business Profile management

HALO keeps your Google Business Profile active, accurate, and ranking. Connect once via Google OAuth — we handle the ongoing upkeep.

  • Weekly scheduled Business Profile posts, written in your voice
  • Monthly photo uploads from your uploads or templates
  • Q&A monitoring and suggested answers for your approval
  • Services, hours, categories, and attributes kept current
  • Monthly profile health report with ranking + visibility trend
Al's Performance Auto Repair
★★★★★ 4.9 · Philadelphia, PA
Views this week
+34%
Direction requests
+18
Wheel alignment season is here. Potholes reset your tracking every spring — bring her in before your tires start eating themselves. Booking this week only: $89 front-end align.
Feature 02

AI-assisted review responses with human approval

Every new Google review triggers a draft reply in your voice. You get a notification, read it, approve or edit, and it posts. No fake enthusiasm. No robotic templates. No auto-publish without your say-so.

  • Drafts appear in the HALO dashboard and via text/email alert
  • Tone-matched to your brand voice (professional, warm, witty, etc.)
  • Negative-review drafts include a recovery offer template
  • You approve, edit, or reject — nothing publishes without you
  • Optional: switch to auto-approve mode after 30 days once you trust the drafts
New review · 2 min ago
★★★★★
"Best mechanic in North Philly. Honest about what needs fixing and what can wait. My truck runs better than it did when I bought it."
— Keisha M. · via Google
Keisha — thank you. That honest-about-what-needs-fixing line means a lot. See you next time you need us. — Al
Approve & Post
Edit
Feature 03

Review generation via SMS

After you finish a job, HALO texts your customer with a one-tap link to leave a Google review. Shops using this feature typically go from 12 reviews to 50+ within 90 days.

  • Customizable message template in your voice
  • One-tap link to your Google review page
  • Sent 3 hours after service completion (configurable)
  • Compliant with TCPA — only customers who provided their number
  • Track which customers received and completed a review
Hi Maria — thanks for bringing the Civic in today. If we got it right, a quick 2-min Google review would mean the world. Link below. — Al
→ g.page/alsperformance/review
Just left you 5 stars!
Feature 04 · Growth & Pro plans

AI Receptionist for after-hours calls

Local service businesses miss 30%+ of incoming calls — most of them after hours. HALO Receptionist answers every call 24/7, captures what the caller needs, books into your calendar, and texts you the summary.

  • Dedicated local phone number via Twilio
  • Trained on your services, pricing, hours, and FAQ
  • Books appointments straight into your existing scheduler
  • Compliant call-recording disclosure per state law
  • Emergency calls routed to your cell immediately
  • Full transcript + audio in your dashboard
INCOMING · 8:47 PM · (267) 555-3308
HALO: Al's Performance, this is HALO. How can we help you tonight?
Caller: My car's making a grinding noise when I brake, can I come in tomorrow?
HALO: Sounds like brake pads. We have 9:30am or 11am open tomorrow — which works?
Caller: 9:30 is great.
HALO: Booked. Text confirmation on the way. See you at 9:30.
→ APPOINTMENT BOOKED · SUMMARY TEXTED TO AL
Feature 05

Reputation alerts, instantly

The moment anything changes on your reputation — a new review, a Q&A question, a negative mention — you're notified. Text. Email. Dashboard. Your call.

  • Instant SMS on any new review (4 stars or below)
  • Email digest with all new reviews + trending sentiment
  • Weekly recap every Monday at 8am local time
  • Escalation rules: critical issues ring your cell directly
⚠ Alert · 11:23 AM
New 2-star review — action recommended
★★
"Waited 2 hours past my appointment. Work was fine but the waiting was bad..."
— David R. · via Google · 11 min ago
Recovery draft ready. View in dashboard to approve and offer free wait-time discount on next visit.
Feature 06

Monthly performance reports

On the first of every month, you get a one-page snapshot of what changed — reviews, rankings, profile health, calls handled — with recommendations for the next 30 days.

  • Review count + rating trend (month-over-month)
  • Profile health score with specific fix list
  • AI Receptionist stats: calls answered, appointments booked, emergencies flagged
  • Competitor benchmark: where your direct local competition sits
  • Next-30-days recommendations, written by Shermar personally
APRIL REPORT · AL'S PERFORMANCE
Reviews
+8
Rating
4.9
Calls
34
Profile health: 94/100 — Q&A section needs 2 more answered questions to hit 100.
Top competitor: Mike's Auto — 42 reviews, 4.7 rating

See it running on your own profile

Book a 30-minute audit. We pull up your Google Business Profile live on the call and show you exactly what HALO would do for you.

Book 30-Min Audit →