Features

Everything your reputation needs, handled.

HALO is a reputation and communication platform built for local service businesses: auto shops, locksmiths, roofers, HVAC, barbers, dentists and home service pros across the United States.

01 · Google Business Profile

A profile that stays active and accurate.

HALO keeps your Google Business Profile current and working for you. Connect once with Google and we handle the ongoing upkeep.

  • Weekly Business Profile posts, written in your voice
  • Monthly photo uploads from your own photos or templates
  • Q&A monitoring with suggested answers for your approval
  • Services, hours, categories and attributes kept current
  • Monthly profile health report with visibility trends
Al's Performance Auto Repair
4.9 ★ · Philadelphia, PA
Views this week+34%
Direction requests+18
This week's post · Scheduled Tue 9am

Wheel alignment season is here. Potholes knock your tracking out every spring, so bring it in before your tires start wearing unevenly. This week only: $89 front-end alignment.

Example dashboard view.

02 · Review replies

Replies in your voice, approved by you.

Every new Google review gets a drafted reply. You get a notification, read it, approve or edit it, and it posts. No fake enthusiasm, no robotic templates, and nothing publishes without your say-so.

  • Drafts appear in your dashboard and by text or email
  • Matched to your tone: professional, warm, witty or your own
  • Negative-review drafts include a recovery offer
  • Approve, edit or reject. Nothing posts without you
  • Optional auto-approve after 30 days, once you trust the drafts
New review · 2 min ago

"Best mechanic in North Philly. Honest about what needs fixing and what can wait. My truck runs better than when I bought it."

Keisha M. · Google
Draft reply · pending approval

Keisha, thank you. That "honest about what needs fixing" line means a lot to us. See you next time. Al

EditApprove & post

Example.

03 · Review requests

Ask for the review at the right moment.

Happy customers rarely think to leave a review on their own. After a job, HALO texts them a one-tap link to your Google review page, so your best work actually shows up online.

  • Message template in your own words
  • One-tap link straight to your Google review page
  • Sent 3 hours after the job (you can change this)
  • TCPA-friendly: only customers who gave you their number
  • See who received a request and who left a review
Hi Maria, thanks for bringing the Civic in today. If we got it right, a quick Google review would mean a lot. Al
Just left you 5 stars!

Example text conversation.

04 · AI receptionist · Growth & Pro

Every call answered, even at 9pm.

Every missed call is a job that can go to the next shop on the map. HALO Receptionist answers 24/7, finds out what the caller needs, books them into your calendar and texts you a summary.

  • Dedicated local phone number
  • Trained on your services, pricing, hours and FAQ
  • Books appointments straight into your existing scheduler
  • Call-recording disclosure handled per state law
  • Emergency calls routed to your cell immediately
  • Full transcript and audio in your dashboard
Incoming call · 8:47 PM
HALOAl's Performance, how can we help you tonight?
CallerMy car grinds when I brake. Can I come in tomorrow?
HALOThat sounds like brake pads. We have 9:30 or 11:00 tomorrow. Which works?
Caller9:30 is great.
HALOYou're booked. A text confirmation is on the way.
Appointment booked · summary texted to Al

Example call transcript.

05 · Alerts

Know the moment something changes.

A new review, a question on your profile, a bad experience going public: you hear about it right away, by text, email or in the dashboard. Your choice.

  • Instant text for any new review of 4 stars or below
  • Email digest of new reviews and sentiment trends
  • Weekly recap every Monday at 8am local time
  • Escalation rules: critical issues ring your cell directly
Alert · 11:23 AM

New 2-star review: action recommended

"Waited 2 hours past my appointment. The work was fine but the wait was bad..."

David R. · Google · 11 min ago

Recovery draft ready. Approve it in your dashboard to reply and offer a discount on the next visit.

Example alert.

06 · Monthly reports

One page. What changed and what's next.

On the first of every month you get a one-page snapshot of reviews, rankings, profile health and calls handled, with recommendations for the next 30 days.

  • Review count and rating trend, month over month
  • Profile health score with a specific fix list
  • Receptionist stats: calls answered, appointments booked, emergencies flagged
  • Where your direct local competitors stand
  • Next-30-days recommendations, written by Shermar personally
April report · Al's Performance
Reviews+8
Rating4.9
Calls34

Profile health 94/100. Answer 2 more Q&A questions to reach 100.

Top nearby competitor: 42 reviews, 4.7 rating

Example report.

See it on your own profile.

Book a 30-minute audit. I pull up your Google Business Profile live on the call and show you exactly what HALO would do for you.